Olo Guest Intelligence (OGI)
0→1 business intelligence platform for restaurants transforming raw guest data into an insights-to-action platform.
About
Olo Guest Intelligence (OGI), the next generation of restaurant analytics and reporting designed to revolutionize how brands understand and engage with their guests to drive positive behavioral changes.
This powerful, unified platform empowers corporate decision-makers, marketers, and more to unlock actionable insights, deepen guest relationships, and drive measurable business results.
Problem
Olo has built a massive guest data asset unmatched in the $1T+ U.S. restaurant industry but under-leveraged.
While Olo enables brands to own their guest relationships and data, we have not meaningfully activated this data. Olo Dashboard has 70k+ monthly active users, but it lacks compelling guest data, analytics, and insights. Engage offers guest-level dashboards, but these are walled off for the vast majority of Olo customers.
We have the opportunity to deliver on our guest data promise and ultimately realize the Olo Guest Data Flywheel by deeply embedding guest data and analytics in the Dashboard.
Vision
Empower restaurant brands to deeply understand and engage with their guests by transforming fragmented data into actionable insights, fostering data-driven decision-making, and driving guest retention, loyalty, and lifetime value through an integrated, holistic, and personalized data experience.
Impact
OGI achieved rapid adoption, serving 1,100+ users across 660+ restaurant brands in just six months.
With ~183 monthly active users and 4,600+ interactions, the platform demonstrated sustained engagement and clear value in helping operators understand guest behavior and performance.
Full Case Study Deep Dive 🤿
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Project Highlights
In just three months, we brought a new product concept from ideation to public launch at Olo’s annual Beyond4 event in March 2025.
OGI was featured prominently by our CEO and executive team, highlighting its role in unifying guest data across ordering, payment, and engagement touchpoints to deliver a clearer, more comprehensive view of guest behavior and motivations.
This foundation enables more personalized, meaningful connections, ensuring every guest feels like a regular.
OGI's lifecycle has been nothing short of fast, iterative, and shipping relentlessly. Releasing major enhancements and new features every ~4-8 weeks.
What have our users been saying about OGI?
"Using Olo’s Guest Intelligence, we saw it drive a 30% new guest retention rate within 30 days.
It achieved a 27% reorder rate in the same window, compared to an 18–20% average for most menu items.
This kind of work - turning data into durable menu and brand decisions - is what energizes me most."
Source: LinkedIn
🚧 Under Construction 🚧
Full case study coming soon.